Well, the lockdown is easing, but as we all - kind of - believe, its only the end of the beginning. As the whole world resets the way it operates under the shadow of COVID 19, all of us in the media industry stand terrified at the prospect of an unprecedented economic downturn. Usually, firms of all size downsize, look to their budgets and gather everything in-house to reduce costs, simply for survival. But the wise know that at some point, someone has to make that move - to begin probing out into new markets and in new ways. Will our industry be quick enough on its feet and be more open to new approaches? Sadly, this might be the end for the big agencies and post-production houses, and London's Soho media heartland - which has been contracting for a decade - may even disappear into the ether. Good, it was always overpriced and overhyped. But when you can make a marketable movie - film, edit, grade - on a smartphone, you know things have changed. Now, we change too. Can we still afford to be artisans with low overheads and superfast broadband? I wonder if I can get away with calling myself The Mill?
